about . about . about . about . about . about . about . about .

Johairo Abraham Lopez

Creative Marketing Director,

Graphic Designer, Photographer,

Videographer, Producer, Writer

Phone:

917.250.3454

Email:

johairolopez@gmail.com

Location:

NY, WA, FL - Open to relocation

Date of Birth:

February 12th, 1990

I am a creative professional with over a decade of experience in branding, design, and storytelling, blending my expertise with a passion for innovation and meaningful connections. My journey began in New York City, where I honed my skills working with renowned organizations such as Major League Baseball, Scholastic, and SBLive Sports. These roles allowed me to develop impactful marketing campaigns, lead cross-functional teams, and create content that resonated with diverse audiences. My ability to adapt and excel in fast-paced environments has shaped me into a versatile and dynamic leader.

Throughout my career, I have managed high-profile projects, including the MLB Field of Dreams campaign, where I contributed to one of the most-watched events in the league’s history. At Scholastic, I developed creative strategies for education-based products, blending design and messaging to engage students and educators. My time at SBLive Sports gave me the opportunity to elevate high school athletics through innovative content and marketing strategies, connecting communities through the power of storytelling. These experiences have instilled in me a commitment to delivering excellence and driving results.

Looking ahead, I am on track to complete my Master’s of Fine Arts degree in Media Design this spring from Full Sail University (2025) , which will further enhance my ability to lead and innovate in the creative industry. My goal is to leverage this advanced knowledge to educate and mentor the next generation of creatives as an adjunct professor, sharing my experiences and insights to inspire their journeys. I am also passionate about contributing to projects and organizations that prioritize diversity, inclusion, and impactful storytelling, creating strategies and content that connect people globally. My inspiration comes from the belief that creativity has the power to transform industries, communities, and lives, and I am eager to be part of that transformation.

Social Media, Marketing, Campaigns, Graphic Design, Production Design, Photography, Videography, Typography, Brand Development, Sports Management, UX/UI, Writing, Producing, Digital and Print Art.

introduction

previously

skills

See Full CV

See DEI Statement

Work Experience

May 2022 - May 2025

Nov 2021 - May 2022

Spearheaded brand strategy for High School content on Sports Illustrated, SBLive Sports, and affiliates, collaborating with senior leadership on content strategy, digital design, and growth initiatives. Directed creative projects for major sponsors like WaFd Bank and Jersey Mike’s, ensuring consistent brand alignment. Led a team of five, driving innovation and executing marketing campaigns, sponsorship pitch decks, and creative assets that upheld brand standards and achieved marketing goals. Additionally, oversaw creative direction for Gonzaga Nation™, aligning efforts with Gonzaga University’s NCAA Division I branding and outreach.

Managed six international social media accounts for Latin America, the Caribbean, the Middle East, and Africa, leveraging tools like Sprinklr for scheduling, analytics, and real-time publication. Streamlined digital marketing efforts using Salesforce, MailChimp, and SurveyMonkey, boosting engagement and reach by 74% through data-driven strategies. Analyzed market trends to optimize campaigns and led initiatives for international educational products, collaborating with the Marketing Director to create impactful webinars and customer-focused materials.

Apr 2018 - Nov 2021

Led the creative campaign for first-ever MLB’s Field of Dreams across social platforms, driving fan engagement and connection. For 4 full consecutive seasons, I contributed to MLB’s marketing style guides for typography and brand identity across Instagram, Facebook, Twitter, and MLB.com. Collaborated with cross-functional teams to produce high-quality graphics for trending stories and events, while supervising designers and coordinators to ensure consistent, impactful content. Directed creative vision for marquee projects, including the MLB All-Star Game, Postseason, and Opening Day. Developed strategic marketing plans to grow MLB’s social accounts, incorporating brand identity, influencer partnerships, merchandising initiatives, and performance analytics to boost engagement.

Sep 2016 - Apr 2018

Directed FOCO’s best-selling BRXLZ product line from concept to delivery, leading a team through all stages of product creation, including mockups, tech packs, prototypes, and final art. Designed diverse products such as apparel, bobbleheads, and Tiki statues, ensuring precise color, layout, and branding alignment using Adobe Creative Suite. Collaborated with top licensors like MLB, NFL, and Warner Brothers, adhering to brand standards while coordinating with factories in China and the UK to ensure production quality. Traveled internationally to manage design requirements and production details, contributing to the success of globally recognized products.

Education

Master of Fine Arts | Media Design / Film

I was a proud member of the Film/Production Team, where I gained hands-on experience in storytelling and visual media. As a member of the Honors Society in 2024 and 2025, I demonstrated academic excellence and a commitment to professional growth. My concentration courses included Film Production, Screenwriting, Sports Marketing, Multimedia Presentation, Branding Development, and Computer-Aided Design, providing me with a strong foundation in creative storytelling, marketing strategies, and technical design skills.

Bachelor of Arts | Graphic Design / Art

I was a proud member of the NJCAA Division II Baseball Team, where I honed my teamwork and leadership skills both on and off the field. I earned Dean’s List honors in 2015 and 2016, reflecting my dedication to academic excellence. My coursework focused on Early Childhood Education, Sociology, Psychology, Physical Education, Art, and Graphic Design, equipping me with a well-rounded understanding of human development, creativity, and communication.

Associate of Arts | Communications / Education

program experience

I was a proud member of the NJCAA Division III Baseball team, where I developed teamwork and discipline both on and off the field. As a journalism student, I was honored as Student of the Month, with my featured articles in QCC Communique Newspaper, including Vini, Vidi, Vici (I Came, I Saw, I Conquered), highlighting my storytelling skills. My academic focus included concentration courses in Digital Communications, Computer-Aided Design (CAD), Acting, Directing, and Public Speaking, equipping me with a versatile skill set in communication and performance.

March 2009 - Nov 2014

Sep 2021 - Sep 2022

recommendations

Jo is the most talented creative I've ever worked with and was such an important part of our team at SBLive Sports. He elevated everything he touched - from our social graphics to our marketing collateral and presentations - and he played a key role in building and fostering a brand identity for SBLive which is now recognized across the high school sports landscape. More importantly though, Jo is an awesome human being and one of the kindest people I've met. He was easy to work with, a great communicator, and approached every project, meeting or challenge with positivity and enthusiasm. Would highly recommend him for any creative role and hope our paths cross again in the future!

Jeff Beach | VP of Marketing at SBLive Sports