creative
visionary

A creative professional with a diverse body of work in Graphic Design, Marketing, Photography, Videography, Education and Writing.

summary

I am a seasoned creative professional with over a decade of experience in marketing, branding, and design, having worked with organizations like Major League Baseball, Sports Illustrated, Princeton University, and Scholastic. Currently pursuing a Master’s in Media Design (2025), I combine my passion for sports and entertainment with a talent for connecting with diverse communities and crafting impactful campaigns. As a native Spanish speaker and bilingual storyteller, I’m dedicated to mentoring future creators and bring authenticity, creativity, and a results-driven focus to every project.

As a first-generation college graduate and former student-athlete, I bring a unique perspective shaped by my multicultural background and passion for mentorship. I am committed to fostering inclusivity and building meaningful connections, whether through mentoring the next generation of creatives or developing marketing strategies that celebrate diversity. Currently pursuing my master’s degree in Media Design, my goal is to inspire and empower others by combining creativity and strategy to drive innovation and meaningful impact in every project I undertake.

Specializing in: Social Media, Marketing, Graphic Design, Production Design, Photography, Videography, Typography, Brand Development, Sports Management, UX/UI, Digital and Print Art.

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Creative direction and marketing strategies for top brands, achieving significant audience growth, increased engagement, and impactful campaign success.

I have extensive experience in creative direction and strategic marketing, leading impactful campaigns for brands like High School on Sports Illustrated, SBLive Sports, and Gonzaga Nation™ under NCAA Division I. I spearheaded creative efforts for major sponsors, including WaFd Bank and Jersey Mike’s, while fostering a test-and-learn culture that increased engagement and reach by 74%. At MLB, I directed the creative vision for the Field of Dreams© campaign and led the Spanish social account @LasMayores, redefining style guides and art direction to achieve a 68% boost in engagement. Additionally, I developed designs and assets for @MLB and Latin American accounts, driving follower growth by over 1 million in less than two years. My work demonstrates a proven ability to elevate brands and connect with diverse audiences through innovative storytelling and design.