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CREATIVE MARKETING DIRECTOR
marketing campaigns
Crafting Gatorade Sponsorship Assets: Merging Legacy and Athletic Spirit
As the creative lead on this project, my goal was to amplify the Gatorade brand within high school sports, crafting a visual and strategic approach that resonated with both athletes and the brand’s legacy. Understanding the challenges of securing sponsorships in this space, I developed brand assets that seamlessly integrated Gatorade’s iconic identity while maintaining authenticity within the high school sports community. This initiative elevated the brand’s presence, ensuring a dynamic and engaging connection with young athletes.
visual inspiration
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creation
I led the creative direction for SBLive Sports’ rebrand to High School on Sports Illustrated, shaping its identity, marketing, and sponsorship campaigns. Collaborating with executives, I developed brand assets, pitch decks, and digital strategies for partners like WaFd Bank, Jersey Mike’s, and Big 5 Sporting Goods. Managing a team of five, I ensured consistency and innovation across all creative efforts, including Gonzaga Nation™️, an NCAA Division I Gonzaga University affiliate.
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visual inspiration
Crafting Gatorade Sponsorship Assets: Merging Legacy and Athletic Spirit
As the creative lead on this project, my goal was to amplify the Gatorade brand within high school sports, crafting a visual and strategic approach that resonated with both athletes and the brand’s legacy. Understanding the challenges of securing sponsorships in this space, I developed brand assets that seamlessly integrated Gatorade’s iconic identity while maintaining authenticity within the high school sports community. This initiative elevated the brand’s presence, ensuring a dynamic and engaging connection with young athletes.
