With over 15 years of experience, I have built a strong foundation in graphic design, working for prestigious organizations like the New York Yankees as a marketing design intern and later for Major League Baseball, collaborating with all 30 clubs in the Marketing, Sponsorship, and Global Partnerships division. I have designed high-impact social media graphics, worked alongside influencers, and created motion graphics in fast-paced environments, ensuring brand consistency and engagement. Most recently, as the Creative Director for High School on SI, I led a team of designers in developing the brand’s visual identity, creating branding guidelines that defined the look and feel of the brand across all platforms.

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My marketing expertise began at Yankee Stadium, where I gained firsthand experience working for one of the most recognizable sports brands in the world. This opportunity provided me with a deep understanding of cohesive marketing strategies and their impact on brand success. At MLB, I spearheaded the marketing efforts for @LasMayores, leading campaigns that helped grow the Spanish-language platform to over 1 million followers. My experience at Scholastic further strengthened my global marketing skills, as I worked closely with the international division of educational products, collaborating with sales teams in Latin America, Africa, Europe, and the Middle East to develop targeted marketing strategies that resonated with diverse audiences.

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At FOCO, I was responsible for leading product design and development, overseeing a team of junior designers to create and execute innovative concepts from conception to delivery. I had the opportunity to travel to factories in China and the UK, ensuring quality control and maintaining brand integrity throughout the production process. My experience spans hardlines, softlines, and memorabilia, working with top licensors such as NCAA, MLB, NFL, NBA, Warner Bros, WWE, and Disney. This hands-on experience in product development allowed me to understand every aspect of the design-to-production pipeline, ensuring that each product met both creative and market demands.